This year, during Ramadan, we were excited to launch our all-year-round CSR campaign, Stuff The Bus with Hope. We teamed up with Bring Hope Humanitarian Foundation (BHHF) to spread hope and joy to marginalised communities in Kurdistan and Africa by encouraging school children in the UAE to donate school items, educational supplies, toys, and goodies, while also finding a way to connect with the recipients in a meaningful way.
Launching the Ramadan campaign in March 2023, STS Group has been working with 87 schools in the UAE, that we operate in, to collect donations for displaced families. In addition to donating items, students were encouraged to record video messages and write heartfelt letters to families in Kurdistan and Africa, creating a tangible connection between the donor and receiver. Over 1,200 items were collected on the very first day of Ramadan.
“At STS Group, we believe in giving back to the community and helping those in need. We are thrilled to partner with BHHF to expand our Stuff The Bus campaign and create a more meaningful experience of giving back this Ramadan season. Through this campaign, we hope to encourage the children here in the UAE to consider what life might be like for the person they’re writing to, and this can be great for building empathy and becoming a well-rounded, global citizen,” said Steve Burnell, Managing Director of STS Group.
The campaign was launched at the beginning of Ramadan, a time of spiritual reflection in the region. It will continue throughout the year as an ongoing effort. At the beginning of the campaign, students were given the opportunity to volunteer in packing care packages. Parents and students were encouraged to donate items under the following categories: toys, educational books, stationary, clothes (for adults and children), school equipment (backpacks, paper, notebooks, etc.), along with one item of sentimental value to the donor and a letter explaining the item’s significance to them.
In June 2023, at the end of the academic term, we brought together 20 students to collaborate in sorting and packing donated items. This activity took place at the BHHF warehouse located in Dubai Industrial City.
“We are delighted to partner with STS Group on this initiative, which aligns with our mission of bringing hope and aid to those in need. We believe the letters carrying personal messages from students will make a substantial impact on the recipients and help build a lasting connection across the borders,” said Dr. Mariwan Baker, Founder and Chairman of BHHF.
STS Group is committed to creating a positive impact through its CSR campaigns. Stuff The Bus with Hope is a testament to our dedication to social responsibility and making a difference in the lives of others.
About Bring Hope Humanitarian Foundation
Bring Hope Humanitarian Foundation is an International Non-Profit and Non-Governmental Organisation that focuses on refugees and internally displaced people across Africa, Middle East, and Asia. They regularly undertake international aid distribution and implement a variety of skill-building and educational programs in Internally Displaced Persons (IDP) camps in Iraqi-Kurdistan and Africa. For more information, please visit www.bringhopefoundation.org