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Sts > STS Group and ITC Abu Dhabi Come Together to Empower Students as Road Safety Champions

STS Group and ITC Abu Dhabi Come Together to Empower Students as Road Safety Champions


STS Group has always prioritised student safety and as a responsible transport operator, they actively conduct interactive learning programmes for students, delivering lessons in road safety. 

The Road Safety Awareness Campaign was launched on 8 February 2023 in Horizon Private School, Abu Dhabi, and was attended by senior members of the Integrated Transport Centre (ITC), Road Safety UAE, and STS Group. The purpose of the campaign is to empower the student community to become advocates of road and transport safety through a unique learning environment with a curated road safety curriculum, interactive videos, and games. 

During the campaign workshops, students are assigned appropriate learning levels (Primary/Intermediate/Senior) based on their grades. They undertake lessons in road safety management and participate in engagement activities with interactive games and quizzes that teach them to treat road safety as an ongoing responsibility. 

The learning programme covers topics like travel safety protocol in the school bus and on the road and emergency protocol. One of the learning modules is based on local laws related to the use of Personal Mobility Devices (PMDs) like bicycles and e-Bikes. The campaign includes interactive board games designed to teach students about road safety practices and danger zones surrounding the school bus. Winners of the games receive goodie bags and one lucky student was awarded a bicycle, while another took home an e-Bike.

Click the link to explore the Road Safety Awareness Campaign curriculum: ITC Digital Link

Sumaya Saeed Al Neyadi, Section Head of Road Safety in ITC Abu Dhabi explains: “ITC is committed to improving road safety in line with the vision of the authorities of Abu Dhabi and of UAE Federal level, and this School Road Safety Campaign is of particular interest to ITC and the society of the UAE. As a mother of three, I can relate to the desire of all parents to make sure that our children are safe on the roads. Road safety education must start at home and at school and hence, we are delighted to collaborate with STS Group on this exciting and important campaign.”

Steve Burnell, STS Group Managing Director, said “The campaign aims to reach over 65,000 students across 20 schools over the span of six months, with the purpose of embedding traffic safety principles, proper conduct on roads, and the values of safe driving in children from an early age. By doing so constructively and systematically, we will contribute to reducing road traffic accidents and help raise a generation of safer drivers for the future.”

The campaign has been a resounding success since its launch in February and has covered eight schools across Abu Dhabi, Al Ain, and Dubai. The initiative aligns perfectly with STS Group’s holistic approach towards shaping a safety-centric culture within the community and reflects our core values of Safe, Timely, Smart.