Dubai, 1st March 2017: STS, the UAE’s biggest private school bus operator enters a strategic partnership with RoadSafetyUAE. According to official data, road traffic accidents are the leading cause of death for children below the age of 14 years in the UAE. Currently, there is no mandatory road safety content in UAE’s school curricula. Young drivers account for a big share of traffic accidents (for example in Abu Dhabi 63% of all accidents).
The partnership between STS and RoadSafetyUAE will consist of various engagement initiatives aimed at children and parents at events, campaigns and online activities, like an online pledge for children and parents to always wear their seatbelt. In addition, there will be a strong content collaboration between the parties for the recently launched STS magazine “Our Journey“.
Thomas Edelmann, Managing Director of RoadSafetyUAE: “Collaborating with STS means, that we have the chance to expose kids to road safety while they are in and around school buses, hence we speak about the ‘extended classroom’. STS drivers and school bus attendants are experts in road safety and they can engage with kids on a daily basis about proper and safe behaviour. STS offers leading safety technology in its fleet and has a great safety track record, so they are a perfect partner for us.”
Children must learn how to safely wait for and enter the school bus. They must learn the importance of buckling up themselves or be buckled up in the school bus. Children must be made aware of the proper behaviour while being driven in school buses and how to safely disembark and approach their waiting parents or guardians, and how to safely cross roads on their way home after their school bus ride. We must make it clear to our children, that school bus drivers and attendants are persons of authority and that their directions must be obeyed, in the same manner as the guidance of regular teachers is obeyed. Besides school bus staff, the teacher body, as well as the parents, must make it crystal clear to students, that they must behave properly in school buses and that they must follow the rules given to them by schools, school bus operators and school bus personnel.
The partnership aims to go beyond the expected, by providing students with the opportunity for ‘good citizen’ contributions, for academic projects with regards to sustainability and emission reductions and for arts and crafts competitions.
STS becomes the patron of the topic ‘Safety around schools and school buses’ on RoadSafetyUAE’s online portal www.roadsafetyuae.com.