The Beyond Blue Project, a visionary concept by Plan B Group and Partnership Advertising, has set out on a mission to reshape the perception of skilled workers, challenging the stereotypes surrounding the term ‘blue-collar workers.’ As part of this global initiative to elevate the status of labourers, a charity runway show was recently hosted in collaboration with Runway Dubai at the Park Hyatt Dubai Creek Resort.
This awe-inspiring event featured STS bus drivers and guardians, who took center stage, styled in creatively designed overalls with vibrant collars that captured the essence of the project’s transformative mission. The funds raised through the sale of the limited-edition overalls will be directed toward furthering the welfare initiatives for industrial workers. By investing in their well-being, the Beyond Blue team strives to create a thriving and inclusive environment for these essential members of the workforce.
Watch our transport heroes showcase their style and grace on the runway. Join us as we celebrate the indomitable spirit of our bus drivers and bus guardians who have stepped out of their comfort zones to make a powerful statement.
Watch the highlights here.
