In a world that sometimes does not consider safety measures to be cool, one determined student from Year 5, GEMS Jumeirah Primary School (JPS) stands out as a shining example of responsibility and safety. Meet Charlie Senior, our very own Helmet Hero, whose dedication to road safety is an inspiration to us all.
At STS Group, we don’t just see ourselves as only a transportation company. We are a partner in your child’s educational journey. The importance of road safety is deeply ingrained in our mission, resonating beyond the school bus. Whether your child commutes on our school bus or explores alternative modes of transportation, like e-Scooters, we stand firm in our commitment to ensuring their safety. And Charlie, our Helmet Hero, personifies this dedication.
Charlie’s Mission
Charlie understands that safety is not merely a choice but a responsibility. His mission isn’t just to keep himself safe, instead, he has taken it upon himself to spread the message of safety throughout his school and beyond. As tempting as it can be to cut corners, Charlie stands firm in advocating for the use of helmets. He says, “Stay Cool Wear A Helmet To School,” reminding us that responsibility is the cornerstone of safety.
Charlie wears his helmet as a symbol of his commitment to safety. It’s more than just a piece of protective gear; it’s a declaration that he values his life and the lives of those around him. Charlie invites you to join him in shaping a safer future, one helmet at a time.
The editorial team from Journey magazine sat down with Charlie’s mother, Gabrielle Bliss, and Charlie himself, to gain insight into his vision for the safety campaign.
Tell us a bit about your helmet safety campaign. What inspired you to take it up?
“I started the campaign when I realised that most people who were riding bikes in the school were not wearing helmets. It’s the law in Dubai to wear a safety helmet and I think a lot of people don’t know, do they? Wearing a helmet is the safest way to prevent head injuries from road accidents. So, I launched my Stay Cool Wear A Helmet To School safety campaign on World Bike Day 2023. I even stood outside my school and advocated for everyone on a bike or scooter to wear a helmet. Most people agreed, my classmates, particularly were extremely supportive and embraced the initiative wholeheartedly.”
What is the one big change you would like to see in your community because of your safety campaign?
“With the support of my School Principal/CEO, Rachel Higgins, I have already got posters up in school to remind students, teachers, and parents as they leave to put their helmets on. It’s not just about reminding you to wear a helmet, it’s about creating road safety awareness. The impact is that everyone should be wearing a helmet, but also that people understand the importance of road safety.”
Who has been supporting you through the campaign and how have they helped you deliver your safety message?
“Wolfis Bike Shop is sponsoring my campaign. I have been talking to them about getting discounts on helmets for students. We have also been talking about doing a giveaway through a raffle draw. Winners get a new bike and helmet. That would be great. Eldar Schools from Abu Dhabi has also been in touch and we are discussing ways to collaborate.”
What advice would you give to other students who want to champion their own safety campaigns?
“Well, first, you have got to do a lot of research and find ways to promote it. So, once you are ready with the concept of your campaign and show it to people and then you have got to actually do the stuff. You can’t just promise something and not deliver on that promise.”
Inspiring a Safer Future
Through this campaign, Charlie is setting a standard for responsible behaviour that is both commendable and contagious. His story serves as a reminder that it takes just one person to ignite a spark of change and that one small action can profoundly impact an entire community. As STS Group continues to champion the cause of road safety, let us all take a moment to salute Charlie, our Helmet Hero, whose actions speak louder than words and whose dedication lights the path toward a safer tomorrow.
