School Bus Safe Driver Campaign Be Smart. Drive Safe.
STS Group launched the Safe Driver Campaign focusing on five key areas of safe driving for school bus drivers.
STS Group has always prioritised passenger and staff safety. Being a responsible transport operator, they actively conduct extensive training programmes for the operations staff, covering road safety practices and policies, soft skills, and the STS Code of Conduct.
The launch of the campaign took place at the GEMS New Millennium School, Al Khail and was attended by STS Group bus drivers, foremen, and transport supervisors. Speakers from Roads & Transport Authority (RTA), Dubai Police, and Road Safety UAE were invited to address the workforce on matters of transport laws and regulations in the region and safe driving practises.
Steve Burnell, STS Group Managing Director, said "The safety of our customers and employees will always be our priority. School bus safety begins with positive and professional driving behaviour. The Safe Driver Campaign serves as a platform to ensure our values of Safe, Timely, Smart resonate with every employee in the workforce.”
Watch the event highlights here: Safe Driver Launch Event Video - YouTube
The STS Group bus fleet is equipped with state-of-the-art technologies that are designed to ensure the safety of passengers and staff onboard. The Safe Driver Campaign focuses on the following five key areas:
- Unobstructed Bus Cameras.
- Phone Usage
- Alert Button.
- Coping with Fatigue.
- Shutdown Safety Procedure
A short and informative video on the key safe driving practices, developed by the STS Group, was featured at the event. The video elaborated on the do’s and don’ts of safe driving and advised drivers on the safety protocols they must adhere to during bus journeys. Going forward, the campaign video will serve as a platform for instruction during staff training. A performance analysis platform has been developed to measure the effectiveness of the training workshops.
Watch the campaign video here:Safe Driver Campaign Video (English) - YouTube
“Nearly 94% of road accidents in the UAE are because of human error. We must educate our drivers on safe driving behaviours and train them in defensive driving,” said Thomas Edelmann, Managing Director of Road Safety UAE.
The Safe Driver Campaign is in line with STS Group's holistic approach towards shaping a safety-centric culture within the company and reflects their core values of Safe, Timely, Smart.